Evaluation: Question 4

Evaluation: Question 3

Evaluation: Question 2

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Evaluation: Question 1

Q2 Ancillary Text

Final Ancillary Products

Ancillary Products

Digipak: Front and Back Cover

Website:

http://kailliklarkcollide.weebly.com/about.html

Post 57: Screenshot of Ancillary Products in production

The production of the Digipak for the Ancillary was really a trail and error process where I really tried out a variety of different features and ideas during the production of my digipak.

I used layering of two images to get the effect of the sea, which is evident in my music video.

I used the eraser tool to remove the background of the image so that I could add it onto another background. These were the two images which I was very stuck between and finally I chose the one on the right as my final image which I layered with the beach tomorrow.

Post 54: Overview of costumes that your artist will wear

Post 52: Do's & Don'ts' for Ancillary Products

DO'S AND DON'T'S OF PRODUCTION DESIGN WORK - Created with Haiku Deck, presentation software that inspires

Post 56: Digital Mock-Up of ancillary (Digipak)

Post 50: Shortlist for ideas

Post 55: Digital Mock up for a website

http://simonajaruseviciute.weebly.com/music.html

This is the home page of my mock up website for an artist similar to Ellie Goulding and  found this helped me understand how to layer up a website and get all the information that a fan would desire and need. This was a rough idea of this website and there would be much more to do to finish off the website and so that it looks like a professional Webpage fit for the genre and the artist as well as the target audience.

This is the media page of the artist and this allowed the fans and viewers of the website to access different media based links to the artist, from songs to interviews. This was an idea that I found useful and one that I will use in my own work. I will include Outtakes of the artist and other interviews of her releasing her song etc.

Blog Health check 3

This third blog health check clearly shows that I have a lot more to improve to ensure myself a solid A; it is clear that I have some posts missing from my blog which therefore put down the grade and now I am currently on a B grade. I have 5 key things to work on and the main idea is to not rely on just writing a lot on each post but using a range of different ICT to display the work. This will not only make the blog look more appealing but also it will make it much more interesting to read.

Post 49: Lana Del Rey Digipak task 2

Post 48: Website Analysis for Ellie Goulding

The fonts for the website is all in upper case lettering in:-

• Iowan Old Style 

This style of font allows the text look effective and both easy to read and understand; as having a bold, eligible font that both looks stylish and not too much for the webpage. 

Also the the font should and might link to the album and in this case Ellie Goulding’s font does link to her new album cover.

The effective part of the webpage is that it doesn’t have a large amount of text; it hardly has any, except for the list of ‘Tour dates’ and except for that, there is mostly just images and icons for the fans to get through the website easily and quickly.

The website is very professional and not as formal as people would expect as the artist is very known for being very down to earth. The different videos of the artist allowing the fans feel as though they are going on her journey with her.

Feedback on Music Video screening

Post 47: Importance of Digipaks

Digipaks are one of the way a music artist can advertise not only themselves and their music but also their image as an artist, depending on their genre. We discussed the importance of keeping the colour scheme and the synergy seen in the music video or other songs from the artists album. By keeping the colour scheme consistent, allows the fans to identify with the artist. There was many different digipaks we looked at, many had 2 panels in the digipak but there was also some that were special edition digipaks that had more than 2 panels and additional items included in the pack; like photographs and an extra backstage video from the artist tour or backstage of a music video. This was evident in Rihanna's album 'Loud'. Here the colour scheme is evidently kept throughout the digipak and the main front cover is of the artist which allows the fans to identify with the artist.

4th December Deadline (Simona)

These are the beginning and last shot of the music video; here the artist will end the video and start the video with her eyes opening and closing.

This was the last element of our editing and the last and final process before we completely finished our music video.

Overall I am happy about our final product and I think it shows both emotion and establishes the emotion of the song as well as making it an enjoyable video for target audiences.

Editing

In today's lesson, we are inputting more of the new footage for our music video, such as shorts clips and another base track as we were advised to do so. The last base track was not uploaded today due to it being on another memory card, which we don't have a hold of today, therefore it will be uploaded tomorrow. 

We added slow motion transitions to our video to go with the flow of the song, intertwining with the theme providing a stronger bond between the two. Also, there was another slow motion we added which was the footage of her moving the hair away from her face. 

Overview of what needs to be finished

The aspects of the music video which we need to get finished by the end of this week is to apply colour balance and maybe some filters to our clips due to some of the clips having lower lighting than the others and to provide an on going flow during the music video. This is important as it will make each clips background similar to one another and it will look more realistic rather than odd. 

Moreover, we added more slow motion sections in the video to provide smooth transitions between the beat drops within the song when no singing is taking place to help emphasise the beat of the song. Also, during one of the shots whilst she is singing we have decided to do that in slow motion after Mary recommended it as it would look more appealing as she moves the hair away from her face. 

Planning Process of Evaluation

Question 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I will explore the overall research of the stereotypical conventions in music videos and how they explore women and other aspects of a music video.

I will explain the type of approach my artist explores and how she either challenges it or develops the conventions.

Then explore the media product we produced and it is similar or different to the artists work and how effective it is and how we challenged the conventions of music videos overall; especially female artists. 

As well as talking about the music video; I will link our Ancillary and Digipak, to the conventions of music video digipaks and how effective our products are and if they both link to the music video we have produced. To display this I will use images from the digipak to show the connection.

To present my work I will use screen-casting Camtasia, here I will go over the sections of our music video where we have challenges the overall convections of music videos overall. I will also use, Links, to clearly establish the videos that have influenced our music video; these will reference back to Ellie Goulding’s videos.

Question 2:

How effective is the combination of your main product and ancillary texts?

I will talk about the link between the main product and the ancillary texts and what links them together; for example the synergy of the necklace and dream-catcher. How effective these aspects were and what could be done differently next time. Also explore the influence I had for these objects and what videos or artists/themes provided that.

What has worked and what hasn’t quite worked? Does it link to the target audience and what they like seeing in music video products?

The way I will present this question is maybe through a collage/comparison of my work with the artist I have chosen. I will also use a video clip and some screenshots of my work and how it is different from the stereotypical digipaks in the music industry today.

Question 3:

How did you use media technologies in the construction and research, planning and evaluation stages?

I will explore the different ways I used the camera and how the new development of state of the art cameras helped with the filming of the video. And how using the premier Pro has developed my media skills.

Also how presenting my work on blogger and how the production of the music video using the technology.

The methods I will use to present this question is through a voiceover of my ancillary or video of me describing my piece. Also I will try and use screen casting to show a technique I used in Premiere Pro and Photoshop. I will have a lot of visual aspects for this question as using a range of different technologies’ was a very important process of this media project.

Question 4:

What have you learned from the audience feedback?

I will begin exploring the feedback from the rough-cut and then how I use that to change the overall music video. Also I will link the feedback throughout the process and how I have changed my production process. 

I will also present the feedback from the target audience; their review of the final edit of the music video, and this will allow me to reflect the importance of the audience and how they have helped me to edit my music video better. As well as that, I will get feedback from the audience of what they think of the final edit of the ancillary products.

There will be a variety of different methods I will present my work; such as, have links to Vimeo exploring the audience ratings and record the reactions of the target audience . I will also use vox pops to record all the reactions.