The fonts for the website is all in upper case lettering in:-
- Iowan Old Style
This style of font allows the text look effective and both easy to read and understand; as having a bold, eligible font that both looks stylish and not too much for the webpage.
Also the the font should and might link to the album and in this case Ellie Goulding’s font does link to her new album cover.
The effective part of the webpage is that it doesn’t have a large amount of text; it hardly has any, except for the list of ‘Tour dates’ and except for that, there is mostly just images and icons for the fans to get through the website easily and quickly.
The website is very professional and not as formal as people would expect as the artist is very known for being very down to earth. The different videos of the artist allowing the fans feel as though they are going on her journey with her.
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