Evaluation question 4

 


Rough cut:

Final music video product:

12. Simona, Zahed, Zamima from 283goswell on Vimeo.

Feedback after cinema screening:

Evaluation question 3

Evaluation question 2

Created with Padlet

Evaluation question 1

Final Ancillary products - Website

Final Ancillary Products - Digipak

Screenshots of ancillary products in production

Inside Cover

Before:

From the start I had decided I wanted to make my CD black and white, so it matches the music video. But I wasn't so sure about the background choice, but ended up settling with a establishing shot of the beach. I liked the natural colouring but soon realised it didn't look as appealing.

In between editing:

Whilst editing to the inside cover of my digipak,, I realised the black and white CD suited the image only when it was in monochrome effect. However, after getting feedback I realised it was not as appealing to others and it looked quite dull as well, so I decided to change it.

After:

This is my final choice and I'm pleased with this because I think the natural colouring of the establishing shot is more eye catching and pleasing. I ended up changing the CD colour to a light grey as I thought it suited the background image more, and decided to keep the white font.

Back Cover

Before:

I was not really pleased with the back cover of my digipak, I didn't like the monochrome effect I chose to match the music video. I thought it looked messy and out of place, and after receiving good feedback I decided to change it all around.

After:

I ended up changing the image near the track list of songs as the image before didn't stand out nor did it look effective. It only made my digipak look plain. The image that I ended up choosing, made it look simplistic and eye catching. I decided to keep it in a natural colouring with a bit of effect, this match

Digital mock up (website)

This is the digital mock up I created for the artist Taylor Swift. She didn't have the same genre as our artist in our music video we produced, but her style and attitude was similar and what I was aiming for. I wanted to make my original website for my artist, something similar to this.

Overview of the costume ideas (repost)

As a group we have decided to have a maximum of 3 clothing changes. In an Ellie Goulding music video, there is hardly any change of clothing so we thought we would differ from this and do a maximum of 3. We have chosen this particular number after we have watched several music videos and counted the amount of times they have changed their outfits.

Our choice of costume is casual and simple - it reflects the life of an ordinary person. Also, after watching a few of Ellie Goulding's music videos we have realised her location and the lyrics of her music video are the main focus point.

Shortlist of ideas

Do's and Dont's of design work

DO'S AND DON'T'S OF PRODUCTION DESIGN WORK - Created with Haiku Deck, presentation software that inspires

Where my ideas have come from

Short list of fonts, colours, layout and design ideas, including flatplans

This is a digipak that we had done for the pitch while sorting out our character, her style and etc. I really like the font that was chosen as it stands out and it is clear, I tried looking for the font again on Adobe Photoshop CC and the most similar was 'Baskerville Old Face Regular':

However, after fully analysing this font, I realised there was a difference in the letter 'R' in comparison to the digipak font. Therefore, I decided to search for more fonts which were more similar so I came across 'Bell MT Regular':

As you can see this font is more italic in comparison to the previous one, but the letter 'R' matches the digipak 'R' which appeals to me a lot. However, I did not like the rest of the letters being as italic as the letter 'R' because in my opinion it looked to much so I decided to mix both the fonts together:

I think this looks more like the digipak from the pitch, therefore have decided to use the artists name in these two particular fonts. It stands out, it's simple and appealing.

Website analysis for Adele

Ancillary text 2 - Taylor Swift 'Red'

Ancillary text 1 - Lana Del Rey 'Born to die'

Summary of the important functions of digipaks to the music industry

Blogging health check 3

Feedback on Music Video screening

The importance and functions of digipaks to the music industry

A digipak is a CD packaging that gives an insight of the artists recent album. It consists of information such as the image of the artists album, the album name, tour dates, release dates, record label logos and the artists website.

Digipaks are important to the music industry due to their important functions:

• promote the artist.
• form of marketing for the artist.
• artists can sell digipak at high prices, increasing profit.
• builds a fan base through the personal touches in the digipak.
• it gives a clue of the content and theme of the album by the design.

To summarise the music industry benefits from digipaks, because they are more expensive to produce leading the music industry to sell digipaks at a higher price, increasing earnings. Not only are digipaks a piece of art for the fans to admire but can be a source of revenue.