Planning question 1 for the Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For question 1 I will recap on the stereotypical conventions found in music videos and explore the theories of Laura Mulvey, Carol Vernallis and Andrew Goodwin on the representation of women. Based on these conventions found in many mainstream music videos, I will use it as a guideline to compare mainstream videos with the likes of the video our group made, this is due to enable us to see if there is a comparison between the video or to see if they are polar opposites in their production, shot types and portrayal and representation of women as our artist is a female singer.

Also I will further explain how our music video challenges some of the theories and conventions of Mulvey, Vernallis and Goodwin; for example, the female artist in the video is not seen as a object or any of the sorts in our video.