YouGov Profiler

Sam Smith
In each of these sections, it gives people a brief outline of who a typical Sam Smith is and what they do, eat, use and buy. For example, a Sam Smith audience is most likely to be a female between the ages 18-24 who is bighearted and loves shopping in Primark or Debenhams. Also, someone who reads the Mirror newspaper and watches X Factor. In other words, YouGov profiler helps give others an insight of what a Sam Smith audience is most likely to be like.