Wednesday, 6 January 2016

Planning question 1 for the Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For question 1 I will recap on the stereotypical conventions found in music videos and explore the theories of Laura Mulvey, Carol Vernallis and Andrew Goodwin on the representation of women. Based on these conventions found in many mainstream music videos, I will use it as a guideline to compare mainstream videos with the likes of the video our group made, this is due to enable us to see if there is a comparison between the video or to see if they are polar opposites in their production, shot types and portrayal and representation of women as our artist is a female singer.

Also I will further explain how our music video challenges some of the theories and conventions of Mulvey, Vernallis and Goodwin; for example, the female artist in the video is not seen as a object or any of the sorts in our video.

Sunday, 3 January 2016

Task 56: Digital Mock-up of ancillary task 2 (Website)

This is is a mock-up of a website I made earlier for the artist "The Weeknd', however, didn't have a connection in genre with our artist. But this website did allow me to understand that not all genres have the same layouts and colour appropriate for their website; also this being a rough idea in itself allowed me to realise that the website would finish at a high stand if I got around to doing to, showing positive signs in the process in-order to create a professional looking website. 
Below are pictures of the pages I did so far:








Saturday, 2 January 2016

Task 55: Digital Mock-Up of ancillary task 1 (Repost of task 24)

For my initial ideas for the digipak, the album consists of the notable logo of the artist which is her name in a stylish font in black on a white background to help amplify and standout, appealing to the audience just with a first glimpse. The album cover itself which have the imagery of the artist with a close up like the prototype below, with wind blowing in her hair to provide an edge of what emotion is to come from the song as the artist looks toward what is perceived to be a horizon for better things to come.

The inside would be simple with the disk having a slight retro effect with the artist name only on the cover on a black disk with a white font, and the inside art/booklet would consist of a notable synergy which would be seen throughout all the work which is the dreamcatcher earrings just allow the audience to understand that dreamcatchers is the artists trademark aspect. 




Task 54: Overview of Costumes (Re-post)

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As a group we have decided to have a maximum of 3 clothing changes. In an Ellie Goulding music video, there is hardly any change of clothing so we thought we would differ from this and do a maximum of 3. We have chosen this particular number after we have watched several music videos and counted the amount of times they have changed their outfits.

Our choice of costume is casual and simple - it reflects the life of an ordinary person. Also, after watching a few of Ellie Goulding's music videos we have realised her location and the lyrics of her music video are the main focus point.



Task 53: Shortlist of ancillary photos

   The images above are the pictures I've chosen for the shortlist for the ancillary work, the reasons being that all the pictures show the artists face from a clear prospective and aren't pixelated images making them easier to work with and edit. Moreover, the images I've chosen for the shortlist provide a link between the video and the album cover as they more-or-less correspond to the artists visual in the video providing continuity throughout the ancillary and video.


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Post 57: Screenshot of Ancillary Products in production


The production of the Digipak for the Ancillary was really a trail and error process where I really tried out a variety of different features and ideas during the production of my digipak.
I used layering of two images to get the effect of the sea, which is evident in my music video.













I used the eraser tool to remove the background of the image so that I could add it onto another background. These were the two images which I was very stuck between and finally I chose the one on the right as my final image which I layered with the beach tomorrow.